Content Creator
Dani Nicholls
S/S 2024
London, uk
ABOUT THE PROJECT
The goal was to create a clear visual direction for Dani’s personal brand, seeking consistency across all of her channels. We opted for an editorial style identity which still has the feel of a personal blog–making the final outcome elevated and aspirational but with a touch of realness. All digital touch points were refreshed with Dani’s new look, and daninicholls.com has become her one-stop shop for all things beauty, skincare & lifestyle.
WHAT WE COVERED