Kaye Dong

About the project

The goal was to build a personal brand which conveys that Kaye is a multi-passionate being, not limited to only design or charity work, but able to create and make anything happen as long as it fits her values. The visual identity is an extension of Kaye, incorporating personal touches such as hand written notes, positive affirmation cards and beautiful imagery capturing snapshots of her well-rounded life. The website and press profile were designed to consolidate all of the ventures Kaye is a part of, from her own projects and brands to the ones she invests in, in order to attract more aligned collaborations.